For independent paint shops

Their next color,
shown on their own home.

A customer at your counter scans a QR code and pulls up a photo of their home. A couple of minutes later, curated palettes appear on their own walls. Your team reviews it, and they leave with a paint plan.

From the customer’s photo
Paint plan
PLN-04821
Exterior · arched stucco
Siding
Trim
Door
Recommended product
Aura exterior
3 samples ready
Staff-reviewed
Built for service-led paint retail
First render in about two minutes
Interior & exterior paint
Interior Lime Wash & Venetian Plaster
No app install
Staff-reviewed paint plans
01How dohma works

Chips can’t show a whole house. A photo can.

01
Scan at the counter

The customer scans a QR or NFC code and dohma opens in their browser. No app install, no account.

02
A photo + a few questions

They pull up a photo of their home, then answer a few quick questions about the space, the surfaces, and the look they want.

03
Palettes on their photo

The first render lands in about two minutes and the rest follow: curated palettes on their own walls, covering body, trim, and door. Accent walls take one tap.

04
Your team reviews & publishes

Staff adjust colors and palettes around what the store actually sells, then publish a paint plan the customer keeps.

For the customer

A palette they can actually picture, because it is shown on their own home.

For the salesperson

A faster read on the project and a cleaner path to the right recommendation.

For the owner

A record of every session, from the first scan to what sold.

02The owner’s view

You see what happened after the counter.

Every guided session leaves a record: what the customer considered, what your team recommended, and what actually sold.

01
From scan to sale

Every session is tracked from the QR sign to the register, so you see where projects stall and where they close.

02
Outcomes in dollars

What customers actually bought is logged against each paint plan, not guessed from foot traffic.

03
Plans that come back

Paint plans stay live after the visit, so follow-up starts from the project, not from scratch.

Beyond paint: interior Lime Wash and Venetian Plaster.

Dohma renders decorative interior wall finishes the big-box stores can’t show: Lime Wash and Venetian Plaster, on the customer’s own walls. Trim and ceilings stay regular paint.

It is a premium conversation your counter can start from a photo, not a sample board.

03New shop pilot

Start with one counter, not a store-wide rollout.

One counter workflow and one QR code, for interior, exterior, or both. No app install, no store-wide change. Early pilots are short, paid, and cancellable.

Scope
Interior & exterior
Surface
One counter · one QR
Workflow
Staff-reviewed plans
Duration
Scoped to your shop
01
Set up the flow

One QR prompt at the counter, configured around the brands, product lines, and finish systems you actually sell.

02
Review real sessions

Your team sees each customer’s photo, preferences, and palettes before anything leaves the store.

03
Watch the outcomes

Track paint plans, purchases, and follow-ups from the first scan onward.

A premium tool, priced for the paint counter.

One counter, one simple price. Multi-store is custom, scoped to your group.

Single store
Starts at $699/mo per store

One added premium finish job can cover the monthly cost.

  • One store, one counter workflow
  • Customer sessions with curated AI palettes
  • Photoreal renders: paint, Lime Wash, and Venetian Plaster
  • Monthly render and session allowance included
Multi-store
Let’s talk

For owners running more than one location. One agreement across your stores, shared usage, and a single invoice. Scoped to your group.

04Shop owner FAQ

Common questions from shop owners.

We’ve heard most of these before. Happy to talk through anything else.

No. Dohma runs from a QR or NFC prompt at the counter, directly in the customer’s browser.

Bring dohma to your store

Let’s map Dohma to your counter.

Tell us about your shop and we’ll set up a walkthrough. See what the customer experiences, and explore how Dohma fits inside your store.

Prefer email? Email the team.