Their photo in.A paint order out.
Your client approves the colors on their own room. You speak the order and it goes straight to your paint shop, fully specified, so it is filled faster and right the first time.
The crew is booked.The color is not.
You are waiting on the client.
Dead days between the walkthrough and a color they will commit to. The crew is booked, the job is not, and the calendar quietly slips a week.
A chip cannot show them the room.
Two inches of cardboard held against a wall they have lived with for ten years. So they hesitate, ask three friends, and hesitate again.
Every revision is another visit.
Re-taping, re-sampling, a second opinion after the first coat. That is margin you already quoted away.
Same room, same photo,one decision later.
The plan from the demo above, on the walls it was chosen for. Drag to compare.
After the approval,nothing gets retyped.
Three pieces running with pilot contractors and Gray's Paints now.
Four finishes that sellon the wall, not the chip.
The highest-margin work you can sell and the hardest thing to sell from a sample board. Dohma names the real products and puts them on your client's own wall.
Lime wash, plaster and microcement are sold by the quart, never as a sample pot, so the plan says so rather than offering a sample it cannot deliver.
Built by someone who works the counter.
I work behind a paint counter, so I live the same headaches you do every day: clients who can’t decide, colors lost between the walkthrough and the order, and phone tag with the shop. Dohma came out of that. It is early and founder-led, so you get direct onboarding and a short line to the person who builds it. Here are the questions I get asked first.
Close, but not exact. The render keeps your client's room exactly as photographed and changes only the surfaces in the plan. It does not invent furniture, move windows or make up a finish. That gives your client a real direction and tells them what to look for, instead of guessing from a chip. Screens and lighting vary, so a sample on the wall still confirms the final color before the shop mixes it.
Yes. Access runs through participating independent paint shops, because the shop is the approval gate for anything that reaches a tint machine. Tell us which shops you buy from when you request access and we will confirm availability before your first project.
You decide. Continuing costs $69 per month for 120 renders, which is about 12 client projects depending on how many renders each one uses. Nothing starts automatically, there is no card on file until you opt in, and you can cancel anytime.
Two projects free,then you decide.
An explicit opt-in. Nothing starts automatically and there is no card on file until you choose to continue.
Your first store is $299 per month, including setup, staff workflow tuning and support. Up to 500 customer renders a month. Additional stores join the same agreement at a lower rate, with one invoice.
Contractor projects run on the contractor's plan, not the shop's render allowance.
Bring one project toyour next repaint.
Bring one active residential project. Your first two are free, no card required. Tell us which shops you buy from and we will confirm availability.